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Digital Marketing Basic Course (NEPDM1)
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1. Fundamentals of Digital Marketing
Chapter 1- What is Digital Marketing & it's importance.
Chapter 2- Leveraging Skillset and Money Making Aspects
Chapter 3- Avenues of Digital Marketing
Chapter 4- Inbound & Outbound Marketing
Chapter 5- Difference between Traditional & Digital Media
Chapter 6- Future of Digital Marketing, Carrer Horizon & Certifications
Fundamental of Digital Marketing -Study Material
Quiz on M1 Fundamentals of Digital Marketing
2. Content Creation
Chapter 1- What is Content? Content Formats, Content Pillars
Chapter 2- Why is Content Important in Digital Marketing? + Content Goals
Chapter 3- How to do the Content Research? (Practical to be embed)
Chapter 4- How to find duplicate content and avoid Plagiarism? (Practical to be embed)
Chapter 5- Content Creators (Practicals)
Chapter 6- Implementing Keyword Research for the content. (Practicals)
Content Creation -Study Material
Quiz on M2 Content Creation
3. WordPress
Chapter 1 - What is WordPress, its usage & why to prefer it?
Chapter 2 - Content checklist for WordPress, Do's & Don'ts of WordPress
Chapter 3 - "Creating a Free WordPress Website (Practicals) List of Best Plugins & Theme websites"
WordPress- Study Material
Quiz on M3 WordPress
4. Social Media Management
Chapter 1 - Why was Social Media built? (The root cause)
Chapter 2 - The concept behind Social Media. (The inception formulae)
Chapter 3 - Creating a good presence on all the Digital Platforms (Practicals)
Chapter 4 - Creating Batch Content - Canva (Practicals)
Chapter 5 - Automating the posts - FCS (Practicals)
Chapter 6 - Importance of Hashtags & researching via tools (Practicals)
Chapter 7 - Content Calendar (Practicals)
Chapter 8 - National & International Case Studies for viral content (Practicals)
Chapter 9 - Do’s & Dont’s of managing a Social Media account
Chapter 10 - Leveraging LinkedIn for your career & personal branding (Practicals)
Social Media Management -Study Material
Quiz on Social Media Management
Final Quiz
Final Quiz
Discussion Forum
Discussion Forum With Teacher
Reference Link
Digital Marketing - Reference Link
Course Certificate
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Digital Marketing Basic Course (NEPDM1)
Summary
Digital Marketing Basic Course (NEPDM1)
Teacher:
Sheeba Ebinezer
Skill Level
:
Beginner