Summary of Demo Course -Digital Marketing

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Demo Course -Digital Marketing

Teacher: pracheta pagare

Skill Level: Beginner

Course Overview

Announcements

1. Fundamentals of Digital Marketing

1.1 What is Digital Marketing &amp; it's importance

`1.2 Leveraging Skillset and Money Making Aspects

1.3 Inbound &amp; Outbound Marketing

1.4 Difference between Traditional &amp; Digital Media

1.5 Future of Digital Marketing, Carrer Horizon &amp; Certifications

1.6 Avenues of Digital Marketing

Live Session on Fundamentals of Digital Marketing

M1 Quiz On Fundamentals Of Digital Marketing

M2 Quiz on Fundamentals Of Digital Marketing

M3 Quiz on Fundamentals Of Digital Marketing

M4 Quiz On Fundamentals Of Digital Marketing

M5 Quiz On Fundamentals Of Digital Marketing

M6 Quiz On Fundamentals Of Digital Marketing

2. Content Creation & Content Markeitng

2.1 What is Content? Content Formats, Content Pillars

2.2 Why is Content Important in Digital Marketing? + Content Goals

2.3 How to do the Content Research? (Practical to be embed)

2.4 How to find duplicate content and avoid Plagiarism? (Practical to be embed)

2.5 Content Creators (Practicals)

2.6 Implementing Keyword Research for the content. (Practicals)

3. Wordpress

3.1 What is WordPress, its usage &amp; why to prefer it?

3.2 Content checklist for WordPress, Do's &amp; Don'ts of WordPress

3.3 "Creating a Free WordPress Website (Practicals) List of Best Plugins &amp; Theme websites"

4. Social Media Management

4.1 Why was Social Media built? (The root cause)

4.2 The concept behind Social Media. (The inception formulae)

4.3 Creating a good presence on all the Digital Platforms (Practicals)

4.4 Creating Batch Content - Canva (Practicals)

4.5 Automating the posts - FCS (Practicals)

4.6 Importance of Hashtags &amp; researching via tools (Practicals)

4.7 Content Calendar (Practicals)

4.8 National &amp; International Case Studies for viral content (Practicals)

4.9 Do’s &amp; Dont’s of managing a Social Media account

4.10 Leveraging LinkedIn for your career &amp; personal branding (Practicals)

5. Social Media Marketing (Paid)

5.1 What is an Ad, Why to run Ads, it's types and some insight

5.2 Creating FB &amp; Instagram Ads (Practicals)

5.3 Creating LinkedIn Ads (Practicals)

5.4 Creating Twitter Ads (Practicals)

5.5 Showing previous Ads performance.(Practicals)

6. Search Engine Optimization

6.1 What is a Keyword &amp; How does it works?

6.2 How to find the right Keywords + Terminologies.

6.3 What is SEO, Types &amp; Components &amp; Techniques

6.4 Career opportunities in SEO

6.5 How does Search Engine works (Practical of Webmaster)

6.6 Learning via Tools (Practicals)

6.7 Link Building Strategies

7. Search Engine Marketing

7.1 Why Google Ads? + Pros &amp; Cons along with Do’s &amp; Don’ts of Advertising

7.2 Creating Google Ads &amp; Youtube Ads (Practicals)

8. Local Marketing

8.1 What is Local Marketing, Importance, Building Local Presence, Local Social Media, Local SEO, Local Directories

8.2 Tools for Local Marketing (GMB, etc…) (Practicals)

9. Email Marketing

9.1 What is Email Marketing, Terminologies, Types of Emails

9.2 Building an Email List

9.3 Email Marketing Hygiene, Ensuring Email drops in Inbox rather than promotion/junk folder

9.4 Crafting good Emails - The Checklist

9.5 Steps to execute an Email Marketing Campaign

9.6 How to improve the Email Open Rate

9.7 Do’s &amp; Dont’s of Email Marketing

9.8 Some Best Email Campaigns Examples (practical screen recording)

9.9 Sending a sample email via a tool (Practicals)

10. Affiliate Marketing

10.1 What is Affiliate &amp; how does it work? (can involve case-studies - practicals)

10.2 Terminologies

10.3 Learning about other Affiliate Networks and Creating content for Affiliate sites/channels

10.4 Exploring Amazon Affiliate Program (Practicals)

11. Influencer Marketing

11.1 What is Influencer Marketing? + Finding the niche to become an influencer

11.2 Influencer Rank &amp; Tentative Pricing

11.3 The Journey of an Influencer &amp; the Audience.

11.4 Trends &amp; Stats

11.5 How to become an influencer

11.6 Pitching the Brands

1.1 What is Digital Marketing & it's importance

1.3 Inbound & Outbound Marketing

1.4 Difference between Traditional & Digital Media

1.5 Future of Digital Marketing, Carrer Horizon & Certifications

3.1 What is WordPress, its usage & why to prefer it?

3.2 Content checklist for WordPress, Do's & Don'ts of WordPress

3.3 "Creating a Free WordPress Website (Practicals) List of Best Plugins & Theme websites"

4.6 Importance of Hashtags & researching via tools (Practicals)

4.8 National & International Case Studies for viral content (Practicals)

4.9 Do’s & Dont’s of managing a Social Media account

4.10 Leveraging LinkedIn for your career & personal branding (Practicals)

5.2 Creating FB & Instagram Ads (Practicals)

6.1 What is a Keyword & How does it works?

6.3 What is SEO, Types & Components & Techniques

7.1 Why Google Ads? + Pros & Cons along with Do’s & Don’ts of Advertising

7.2 Creating Google Ads & Youtube Ads (Practicals)

9.7 Do’s & Dont’s of Email Marketing

10.1 What is Affiliate & how does it work? (can involve case-studies - practicals)

11.2 Influencer Rank & Tentative Pricing

11.3 The Journey of an Influencer & the Audience.

11.4 Trends & Stats